Corporate Identity I made for the National Museum of Modern and Contemporary Art in Seoul, South Korea (MMCA) during my exchange semester at Seoultech.


The Museum describes itself as „The window of the future, the window of the culture“. The most significant added value to experiencing art in a museum is the physical space it gives to the artworks. In addition, the artworks can be viewed from different perspectives and point of views. These are the two basic principles of „space“ and „move“ that I used for the new Visual Identity. Each medium visualizes the principle of „space“ by fully exploiting and adapting to the size of it. The individual abstracted letters of the logo can move freely on the surface and thus represent the second principle „move“.


This is a student project, not a commercial one, nor has it been implemented.